OK - so it's not politics, football, or rock and roll. But the article was in the New York Times, and I try to cover a broad range of subjects on the Freeway, including fashion, with your mind in mind.
Like politics, football, and rock and roll, high fashion is performance art, and as such requires considerable behind-the-scenes preparation, as indicated in this photograph.
The handlers/trainers/roadies have multiple responsibilities prior to the performance to get their candidate/player/rockstar ready to thrill and impress the fans. It’s the same thing at a fashion show (I’m trying really hard here), with the same outsized egos unchecked at the door.
For instance, is the model in this photograph training her contemptuous gaze on the photographer because she’s trying to protect her teammate's privacy, or because she's realized that she may not be the primary focus?