Thursday, November 5, 2009

Making Mickey Mouse "More Relevant"

First Tinker Bell, now Mickey. Disney is on a makeover mission.

But making over the Big Guy, Mickey Mouse, is also taking him back to his roots in the 1920s and 1930s:

"In many ways, it is a return to Mickey at his creation. When the character made its debut in “Steamboat Willie” in 1928, he was the Bart Simpson of his time: an uninhibited rabble-rouser who got into fistfights, played tricks on his friends (pity Clarabelle Cow) and, later, was amorously aggressive with Minnie.

"Epic Mickey, designed for Nintendo’s Wii console, is set in a “cartoon wasteland” where Disney’s forgotten and retired creations live. The chief inhabitant is Oswald the Lucky Rabbit, a cartoon character Walt Disney created in 1927 as a precursor to Mickey but ultimately abandoned in a dispute with Universal Studios. In the game, Oswald has become bitter and envious of Mickey’s popularity. The game also features a disemboweled, robotic Donald Duck and a “twisted, broken, dangerous” version of Disneyland’s “It’s a Small World.” Using paint and thinner thrown from a magic paintbrush, Mickey must stop the Phantom Blot overlord, gain the trust of Oswald and save the day.

"Consumers will not be able to buy the game before fall of next year. Anticipation is intense. “Wow! This is amazing,” said Eli Gee on “I’m really... REALLY excited.”

(New York Times)

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